We are a direct response marketing agency for consultants and information marketers.
We help our members and clients position themselves as experts, refine their marketing messaging, and ultimately grow their business using proven "accountable" marketing strategies.
Adam Hall is the CEO and Founder of IDRM LLP. He runs the Sales Department and manages Client Engagement. His specialty is building relationships and helping you make your marketing more human-focused.
Lynn Swayze is a direct response copywriter and co-founder of IDRM LLP, a direct response marketing agency for technical consultants and IT consulting firms. Lynn writes copy, designs strategies, and builds the tech.
"IDRM" stands for Indiana Direct Response Marketing, the original name of the marketing agency. It was later rebranded to shift the focus away from the focus on Indiana and serving only clients from Indiana.
IDRM is a direct response marketing agency, which means we design strategies and write marketing messaging that can be used in marketing funnels. Practically speaking, this means we write sales pages, email sequences, direct mail, ads, and blog content, and can help you build lead generation funnels.
Many firms you engage with will happy to help you with INDIRECT marketing: social media "awareness", search engine optimization, and branding. What we do is help you take those indirect efforts and combine them with accountable marketing. So that you know that when you spend $10,000 with us, you'll get back 10X what you invested. And if you don't, we'll have the numbers to know what didn't hit the mark and the experience to know how to fix it.