Lynn Swayze is a direct response copywriter and the CMO of IDRM LLP. She helps firms identify and develop their "11 Marketing Factors" so they stand out in the crowd. She also helps firms make their marketing ACCOUNTABLE, so they do more of what works and begin to see ROI from their marketing efforts.
By Lynn Swayze | Marketing
I want to tell you a story about the conversation that lit my soul on fire about teaching small businesses how to market effectively. So, it was about April 2017 and at the time I lived in Bloomington, Indiana. At that time I spent my days working at a coworking space in town and regularly mingled […]
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By Lynn Swayze | Marketing
If you’ve ever struggled to maintain your marketing mojo, you’re not alone. According to a ConsultantSuccess.com survey of over 34,000 consultants, 6% of consultants don’t market at all, and 14% only market when they need a new client. That might be because according to that same survey, 37% cited referrals as their biggest source of […]
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By Lynn Swayze | Marketing
If you were to ask me which marketing components I’d rather never do without, I’d say that you absolutely must have three: PROOF, PRESTIGE, and PATH. And of these three, the most important (and all-encompassing) is what I call your path, or your STORY. That’s because there is nothing without your story. Even your proof […]
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By Lynn Swayze | Marketing
I recently wrote an article called, “Seven Easy Ways to Track the ROI of Conference Spending”. In that article, I laid out the what and why it’s important to track and prove the ROI of your conference speaking, but didn’t dig into the how. In this article, I want to dig into the how for those three steps. To recap, they are as […]
Read MoreBy Lynn Swayze | Marketing
Have you ever talked with someone whose actual business was different than what you originally thought, based on how they presented themselves? It’s happened to me a few times now, usually after talking with someone who wasn’t selling well. I remember one such incident. A few years ago, I worked with a client whose marketing […]
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By Lynn Swayze | Marketing
If you’re a consultant or consulting agency and looking to expand into conferences – especially speaking at conferences – then what I’ve written in this article is for you. Here are 7 ways you can transform those appearances into a lead-generating funnel you can “count on” – literally. Here’s what I suggest you implement right […]
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By Lynn Swayze | Marketing
This is a tale of two B2B firms and the “38% difference” that could mean millions for your bottom line. One firm – let’s call them Firm A – has a traditional model when it comes to sales and marketing. This firm believes marketing to be a cost center, and only relies on marketing to create […]
Read MoreBy Lynn Swayze | Articles By Lynn Swayze
Today I’m sharing a secret I wish I actually took to heart when I first began consulting and writing copy years ago. If “old Lynn” had her mindset marbles straight, she might have taken this to heart and be light years ahead today. You see, there’s ONE component to your business that you can’t fake, […]
Read MoreBy Lynn Swayze | Articles By Lynn Swayze
If you’re a new copywriter struggling to get the kind of data and results you need to feel confident in your work and have data to land bigger projects, then I suggest you read this post closely, because it may very well save your bacon. These lessons took me THREE YEARS and a lot of […]
Read MoreBy Lynn Swayze | Articles By Lynn Swayze
One of the biggest obstacles faced by my prospects and clients is the inability to free up time to do important work necessary to scale. So often, the solopreneurs who’d most benefit from foundational scaling steps – documentation, delegation, and productization – simply don’t have the time to do it! So they’re stuck not because they have […]
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